Getting people to find you on the ever-growing internet is no easy task. Having keyword packed on-page links & content is GREAT for SEO, but also having well built TITLE tags & DESCRIPTION tags (for every page of your website) can also be crucial for people finding you online with search engines likes Google & Bing. We have compiled research and narrowed it down to whats IMPORTANT. Optimizing your website’s x2 MOST important meta tags:

TITLE TAG treat this like solid gold!
Important words first. (EXAMPLE: “Target Keyword #1 – Target Keyword #2 – Company X”). Avoid and, or, the – basically words that are SEO stop-words. Each page gets a UNIQUE title tag. 65 characters or below.

DESCRIPTION TAG focus on phrases, not lone keywords
Should read naturally. 1-2 sentences. At most 145-150 characters with minimum of 90-100. Try and naturally include ALL keywords from TITLE TAG.

WEBSITE CONTENT
It is also VERY important to have all the keywords (in both TITLE tag and DESCRIPTION tag) in your ACTUAL WEBSITE CONTENT. Very important!

For counting characters we recommend Javascript Kit’s Online Character Counter.

Stoltz Design Website Editor users can easily log-in and edit their website’s TITLE and DESCRIPTION tags. You can also easily track your website’s traffic via our included Cpanel. See what is working, what isn’t, and make changes to both of your tags. Proper Search Engine Optimization can take time, but getting people to search and land on your page is worth the extra effort!